Content style guide
Bulleted lists
Considerations
- Introduce the list. Introduce the list with a full sentence.
- Capitalize the first word. Use sentence case and begin lists with a capital letter.
- No single item lists. Don’t use an ordered or unordered (bulleted) list for only one item.
- Item content must be succinct. Keep each item succinct for scannability (for example, 1 or 2 sentences each).
- Connect items appropriately. When using “and” or “or” at the end of each bullet point, use a comma and bold the “and”/”or” at the end of each bullet point.
- No more than 7 items without a break. If your list has more than 7 items, use subheads to break out the list into smaller bullet lists.
- Use parallel construction within a list. Each list item should be consistent. For example, starting with a verb or noun phrase.
Punctuation
- When the list is made up of fragments or single sentences, don’t use ending periods
- If one or more bullets contains an additional sentence, use ending periods on all items in the bulleted list—including any fragments
- Don’t use a period at the end of the last bullet in a series of fragments
Note: Punctuation of bullets is determined by list, not by page. It’s OK to have a list of bullets that are fragments (that don’t use periods) on the same page as a list of bullets with multiple full sentences (that use periods). Just use the correct house style of punctuation for each type of list.
Example of bulleted list with fragments
Use parallel construction and don’t use ending periods for fragments.
Like this
What documents and information do I need to apply?
- Social Security number
- Bank account direct deposit information
- Education and military history
- Basic information about the school
Not this
What documents and information do I need to apply?
- Social Security number,
- Bank account direct deposit information,
- Education and military history,
- And basic information about the school.
Example of bulleted list with conjunctions
When using “and” or “or” at the end of each bullet point, use a comma and bold the “and”/”or” at the end of each bullet point.
Like this
Both of these must be true:
- You’re enrolled in VA health care, and
- You’re registered as a patient in a VA health facility
And you must have one of these free accounts:
- An Advanced or Premium My HealtheVet account, or
- A Premium DS Logon account (used for eBenefits and milConnect), or
- A verified ID.me account that you can create here on VA.gov
Not this
All of these must be true:
- You’re enrolled in VA health care
- You’re registered as a patient in a VA health facility
- And you must have one of these free accounts: An Advanced or Premium My HealtheVet account, a Premium DS Logon account (used for eBenefits and milConnect), or a verified ID.me account that you can create here on VA.gov.
Example of bulleted list with more than one sentence
Use ending periods for each bulleted item in a list if any of the items contain a fragment and an additional sentence.
Like this
Here’s what you’ll need to apply:
- Social Security number for you, your spouse, and your qualified dependents.
- Your military discharge information. If you sign in to apply, we may be able to fill in this information for you. If you don’t sign in to apply, we’ll ask you to upload a copy of your DD214 or other separation documents.
- Insurance cards for all health insurance companies that cover you. This includes any coverage that you get through a spouse or significant other. This also includes Medicare, private insurance, or insurance from your employer.
Not this
Here’s what you’ll need to apply:
- Social Security number for you, your spouse, and your qualified dependents
- Your military discharge information. If you sign in to apply, we may be able to fill in this information for you. If you don’t sign in to apply, we’ll ask you to upload a copy of your DD214 or other separation documents.
- Insurance cards for all health insurance companies that cover you. This includes any coverage that you get through a spouse or significant other. This also includes Medicare, private insurance, or insurance from your employer.